It doesn’t matter what online marketing role you end up in, whether it be brand building, lead-gen, product/servic...
Need a New Year Resolution for your online business? Here’s one item to add: Compliance to the consumer laws and regulations that’s relevant to your jurisdiction. I can hear you say, “Boooorrrriiinggggg!” But to tell you the truth, the boring stuffs of your eCommerce site or other types of online business that you have are what will protect you AND your customers/clients/visitors/prospects from unpleasant situations IF bad things happen.
Looking for a starting point? Try your online business’ terms and conditions (T&C). Yours is basically containing things that you and your customers/visitors are agreeing upon regarding the particular transactions. Try breaking the rules, and you could be risking your business’ reputation.
Crafting a comprehensive T&C takes time (and money – I do recommend you to hire a lawyer for it) and nobody really want to read it. However, if things covered in the T&C are suddenly becoming reality, I’m sure you’ll be glad that you have one.
As an entrepreneur this task may not seem like a priority but as an online business you have a responsibility to ensure that the terms and conditions of a purchase from your website are clearly stated to the consumer prior to making the purchase. This will also help ensure a healthy cash flow by avoiding any unnecessary issues such as delayed payments.
There’s a strong pain point related to this boring stuff that makes you want to seriously look at your T&C: Quiet simply if you do not specify your terms and conditions you are at risk of uncertainty and misunderstandings. Use the terms and conditions to establish the agreement between the two parties involved in the deal – it is your chance to cover yourself and your business.
Think of it as a recipe to making a purchase from your website, the consumer needs to be able to clearly read the step-by-step guide and know what to expect in the final outcome, in this case know what they will be receiving after making their purchase. If you are an online business that sells a service rather than a specific product, it can help you avoid a situation when the customer is lead to believe that they can make a full payment at the end of a project when you are expecting payment before starting a project. In this case if your T&C’s are not clearly structured with relevant information then you are not able to make charges for late payments from the client.
Internet sales are growing rapidly in the UK, this infographic is full of tips and statistics on ensuring that you clearly know the regulations that came into play in June 2014. If you find the information useful for you and your business, feel free to share it using the embed code below.
The Consumer Regulations Guide for Online Businesses, an infographic published by Waterfront Solicitors outlines the importance of getting your online terms and conditions correct if you are an online business selling goods that can be bought by a consumer. This infographic is full of tips and statistics on ensuring that you clearly know the regulations that came into play in June 2014:
If you find the information useful for you and your business, feel free to share it using the embed code below.
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