It doesn’t matter what online marketing role you end up in, whether it be brand building, lead-gen, product/servic...
Content marketing is an effective way of getting your message across the internet and to help you find new customers for your business. Since Google is still the biggest search engine in the world it is a good idea to keep their search algorithms in mind when creating content. To help you make awesome content it is a good idea to take these following top tips on board.
Even though you want to make sure your content is something that is ‘approved’ by the search engine, you don’t want to write content for robots. It is really important that your main focus is always the audience and that you produce content that they will like. It is therefore essential to do some basic m arket research to understand what your target audience wants from you. And if you haven’t defined a target market for your business or a blog then it is important that you do so. You can find some tips for doing it at Entrepreneur.com, for example.
Keywords are an essential part of SEO success. It is really important that you understand how to use them correctly to avoid the most common keyword mistakes in your content. The first thing you need to do is to forget about keyword density. You need to use keywords in a natural way, in the places where they fit the content perfectly and not by measuring how many words since you last used them. This is the best way to get your keywords to succeed. Utilise the Google’s own option for finding keywords and related keywords such as Google Analytics. This is a simple way of making the most out of your keyword research and ensuring you use wide range of suitable keywords.
You also need to make sure that your content is easily sharable. Not only does this mean that you need to find content that people want to share but that you also need to make sure your content can easily be shared. It is essential that you add buttons for sharing and make them catch the person’s attention when they are using your content. You also need to start making the most out of Google+. It is really important part of improving your search engine ranking and will definitely boost your content visibility. Try finding some essential local SEO software to help you manage your different listing profiles to make it all a bit easier for you.
Majority of people use Google to solve problems and to find answer. This is something that you need to take advantage of with your content. It is really important that you provide content that answers your customer’s questions. For instance, writing little how to-guides can be very helpful thing to do and will make Google rank you higher. It is also important to note that the new Google algorithms focus on conversational keywords and thus you want to include these into your content. Just focus on good quality content and you are sure to succeed.
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