It doesn’t matter what online marketing role you end up in, whether it be brand building, lead-gen, product/servic...
If you heard people telling you that quality is better than quantity in content creation, they are either telling half of the story or simply don’t understand what they are talking about. Here’s the truth, revealed: More content equals more traffic – and leads; in other words, more content equals more money coming from your business websites!
And not, the source of the above information is not yet another expert making money selling tools to make money; the source is HubSpot’s Marketing Benchmark report – based on real results from more than 7,000 HubSpot customers. If you haven’t heard about HubSpot, let’s just say that it’s one of the authority providers of all-in-one inbound marketing solution.
The 52 pages report is mind blowing. The results echoed what some experts are telling us all this time, while proving some other experts miserably wrong.
While we unanimously agree that quality content is the cornerstone of Internet marketing, regardless of the type of your sites – blogs, e-commerce sites, company profiles, etc. – we do tend to forget that the number of indexed pages and content creation frequency play major roles in driving incoming traffic and generating leads.
Here are some notable notes from the report – many are eye openers for me!
Wow. Mind. Blowing. Period.
I never thought that content creation frequency and the number of pages we create will impact traffic that much. It seems that to be competitive online we must pursue BOTH quality AND quantity. The more content you create earlier, the faster you will get more traffic.
So, the next time you heard someone telling you this “you only need to blog twice a month and focus on content quality” just refer him/her to the report!
Perhaps instead of focusing on SEO we need to focus on content generation? What’s your view?
Here’s the report official page again: http://offers.hubspot.com/marketing-benchmarks-from-7000-businesses
Psst – Want a direct link? Here it is: http://cdn1.hubspot.com/hub/53/Marketing-Benchmarks-from-7000-businesses.pdf
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