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Internet Marketing

More Content Equals More Traffic? Secrets Revealed Inside!

30th October 2012

If you heard people telling you that quality is better than quantity in content creation, they are either telling half of the story or simply don’t understand what they are talking about. Here’s the truth, revealed: More content equals more traffic – and leads; in other words, more content equals more money coming from your business websites!

And not, the source of the above information is not yet another expert making money selling tools to make money; the source is HubSpot’s Marketing Benchmark report – based on real results from more than 7,000 HubSpot customers. If you haven’t heard about HubSpot, let’s just say that it’s one of the authority providers of all-in-one inbound marketing solution.

The 52 pages report is mind blowing. The results echoed what some experts are telling us all this time, while proving some other experts miserably wrong.

While we unanimously agree that quality content is the cornerstone of Internet marketing, regardless of the type of your sites – blogs, e-commerce sites, company profiles, etc. – we do tend to forget that the number of indexed pages and content creation frequency play major roles in driving incoming traffic and generating leads.

Here are some notable notes from the report – many are eye openers for me!

  • More indexed pages means more traffic: Companies which websites have 51-100 indexed pages generate 48 percent more traffic than companies with 1-50 indexed pages.
  • More indexed pages means more business: Companies which websites have 101-200 indexed web pages generate 2.5 times more leads than those with 50 or fewer web pages.
  • More landing pages means more leads: Increasing the number of landing pages from 10 to 15 will result in 55 percent increase in incoming leads.
  • Why businesses must blog: Those that publish 15 or more blog posts a month get 5 times more traffic than businesses that don’t have a blog on their websites.
  • Why businesses must blog often: Companies that increase blogging frequency from 3-5 times a month to 6-8 times a month almost double their leads.
  • Blog often will benefit you in the long term: Companies enjoy 45 percent growth in web traffic when their published blog posts increase from 11-20 to 21-50. What’s more, when you have 100 or more blog post pages, you will likely to enjoy continued growth in leads.
  • More Twitter followers mean business: If you have 51-100 followers you get 106 percent more traffic than those with 25 or less followers.
  • More Facebook likes mean more traffic: Companies enjoy 185 percent increase in web traffic after getting more 1,000 Facebook likes on their Facebook business pages.

Wow. Mind. Blowing. Period.

I never thought that content creation frequency and the number of pages we create will impact traffic that much. It seems that to be competitive online we must pursue BOTH quality AND quantity. The more content you create earlier, the faster you will get more traffic.

So, the next time you heard someone telling you this “you only need to blog twice a month and focus on content quality” just refer him/her to the report!

Perhaps instead of focusing on SEO we need to focus on content generation? What’s your view?

Here’s the report official page again: http://offers.hubspot.com/marketing-benchmarks-from-7000-businesses

Psst – Want a direct link? Here it is: http://cdn1.hubspot.com/hub/53/Marketing-Benchmarks-from-7000-businesses.pdf

Ivan Widjaya is the owner of AsepOnde.com, as well as the founder of several online businesses: PrevisoMedia.com, Noobpreneur.com and Uptourist.com. He runs his business from anywhere, anytime he wants.

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Comments

  • semjoe
    Posted at 4:06 pm February 21, 2013
    semjoe
    Author

    Very good post. But i still think you need large amount of content to see any difference in the benefit of having so much content. I have 500 articles on my site, it brings me traffic, clicks and money equally to when i used to have 300 articles.

  • Ivan Widjaya
    Posted at 12:37 am February 22, 2013
    Ivan Widjaya
    Author

    Semjoe,

    I understand what you mean. My largest blog has 1,500+ posts and it started to kick in (in term of traffic and revenue) after 1,000 posts or so. I guess that depends on a lot of factors with regard to the exact numbers – but all in all, more posts DOES mean more traffic for me.

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