It doesn’t matter what online marketing role you end up in, whether it be brand building, lead-gen, product/servic...
I see myself as someone without proper job title/descriptions. My official title is “Owner” or “Founder” because I do own websites, and I do start up websites. But then, I am also a blogger, influencer, web marketer, and so on and so forth.
But of all names and titles I have, the one that always bother me is the title of “SEO expert.” Obviously, I never see myself as one.
However, for some reasons, people consider me as one of those SEO pros. Just have a look at my Top Skills:
SEO: 16 LinkedIn members endorsed me for this.
Blogging: 12 member endorsements.
If you use LinkedIn long enough, you will understand that “Top Skills” are the skills you add in your profile that get more “endorsements” and “votes” than your other listed skills.
I’m thankful if LinkedIn members view that SEO is one of my top skills – thus suggesting me that I’m somewhat an expert in SEO, but I’m a bit uneasy with that. I’m fine with blogging, as I see myself as a business blogger, but again, SEO? Me, an SEO expert? Umm, I’m not sure.
I do know SEO. I read many, many articles on SEO, and practice the tips offered in what I read.
The thing is, I have my ups and downs in SEO – numerous times – to a point that I don’t care what keywords my websites are ranked for. Seriously.
I’ve tried numerous things, but most of them don’t work. The little successes have lead most of my sites to recovery (yes, some of my sites are recovering from Google slaps.)
With my little successes, I can’t be considered as an SEO expert; but yes, I’m an SEO practitioner. Yes, that’s pretty much an accurate ‘title’ for me.
Sharing you the above leads to this point: So many people claiming that they are SEO experts, yet only a few who are truly experts. Mostly, just like me, are practitioner. And a few other are still noobs.
You see, I’m not against any SEO noobs, practitioners or experts out there. But some of them are simply misleading people into believing that they are the expert in their field – and they feel that they have the right to sell their service to others.
I’ve received too many emails offering – even guaranteeing – me to get my sites ranked on top of Google search engine result pages. Hilarious. It sounds easy, but it’s not. Even the best won’t make such ridiculous offer.
It’s. Not. Easy. At all.
I was appalled to a point that when someone says, “I’m the SEO specialist of XYZ Company,” I quickly run the other way.
SEO “experts” – If you claim that you are an SEO expert, show me proofs: Have you well-SEO’d your own site? Is your own site ranks on top of search engine result pages for many keywords? If so, for how long? Have you survived Google algorithm updates? Have recovered from those if you are hit? Have done so for your clients? Have your SEO results in an increase of leads and sales?
SEO and I? I know I can’t show results to you. Some of my sites rocks the search engine result pages, but most don’t. Those have made me an SEO practitioner, but definitely not an expert.
Claiming for something you don’t have is misleading. As SEO is all about results, you gotta show ’em if you claim you have ’em.
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