It doesn’t matter what online marketing role you end up in, whether it be brand building, lead-gen, product/servic...
Paid reviews are one of the most common make money online methods that bloggers can do. Paid review is basically a website reviewed by a blogger in exchange for cash – in other words, you are paid to review someone else’s websites.
Many people avoid doing paid review for one reason – Google don’t like any form of payments involved in every website – either it’s for a review, purchasing link in exchange for PageRank ‘juice’ transfer, etc.
Experts said, and they are not bluffing at all, that if Google catches you doing so, your website will be penalised – reducing your PageRank, or even some reported that their blogs are delisted from Google after they trying to make money through link sales or paid reviews.
Nevertheless, nobody knows how Google ‘caughts’ violators – in effect, some people decided to play safe and rely on other methods of blogs and websites monetisation (advertisements, sponsorships, affiliate sales, etc.)
I, on the contrary, am with those that decided to play on the borderline – No matter what the expert said about paid reviews, I view that they are actually good for your blog.
My reasoning, Suppose Google penalises you by reducing your PageRank, or even delisting your blog from their database – so what?
Anything focusing on PageRank is a bad idea. Doing reviews or sell links are often not due to your site/blog’s PageRank – there are way, way much more things for a client to decide your site/blog is appealing to advertisers:
And those are just to name a few.
In fact, doing paid review is not only just okay – it is great for your blog, for 5 reasons:
Think about it – treat Google as your partner to grow your business, but never fear or even count on them! build your blog holistically – never build yours to cater Google audience only, but also other blogosphere audiences – social media, other blogs, etc. – so that if Google did penalise you, you have a safety net to fall on.
Image by pedrosimoes7.
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